Lager Numpties

What do people think of lager drinkers?

Drinking Real Ale shows sophistication.

Not for Numpties[1]

We found an article recently by The Economist, (The Economist - GBBF ), which gave us the idea for the above marketing ploy. Dave wants to display this above the bar but Ann thinks it's being rude to lager drinkers. The question is, do we care?


It reminds us of the Yorkie tag line "Yorkie - Not for Girls." The defence Nestle used was that there was an ever increasing number of products that are designed for the woman but men losing much that is in their preserve. Well, we wont start a sexist argument here either way but it parallels the ever increasing battering we get from the mass producers tying to convince us that we are more sexy if we drink their lager, more food discerning if we use their mayo or more intelligent if we buy their comic. We don't know about the reader but for us we find it insults our intelligence.

Here, we like to encourage those who are intelligent enough to see through this barrage of multinational consumerism. If you don't, then we're probably not for you.

The fact of the matter is that beer sales generally are declining. Real Ale is gaining popularity, partly due to the work done by CAMRA, which were responsible for helping to reduce beer duty for small breweries.

However another reason we believe that Real Ale sales are increasing is because the consumer wishes to have the right to choose something that is different.




[1] Someone who (sometimes unwittingly) by speech or action demonstrates a lack of knowledge or misconception of a particular subject or situation to the amusement of others.